Singapore is one of the countries continuously working hard on closing down the international routes around the world that connects to the country itself. Therefore, it will be much wiser to opt for a direct connection to Singapore to ensure your messages are delivered effectively and in a timely manner.
Due to the increase of spam/smishing SMS in Singapore, the local regulator Infocomm Media Development Authority ("IMDA") has established the Full SMS Sender ID Registry Regime (“Full SSIR Regime”) in March 2022. Under this SSIR Regime, organizations can register their alphanumeric Sender IDs directly with the regulator's registry to protect their Sender IDs. Also, any SMS aggregators who wish to terminate the registered Sender ID traffic to Singapore must be licensed by IMDA.
Starting from 31 January 2023, Sender ID registration with the regulator has become mandatory. Only SMS Sender IDs that have been registered with the regulator's registry will be allowed to Singapore. Non-registered Sender ID is converted to a generic Sender ID 'Likely-SCAM' for 6 months and will be blocked thereafter (i.e. from 1 August 2023 onwards, SMS with non-registered Sender IDs will be blocked and not delivered to mobile subscribers in Singapore). You can find more information on SGNIC (IMDA's SMS registry provider) website: https://www.sgnic.sg/smsregistry/overview.
To avoid traffic failure, customers should register their Sender IDs directly with SGNIC as soon as possible. Please take note that the Sender ID is case-sensitive. Once the Sender ID has been successfully registered, kindly reach out to us at [email protected]/[email protected] regarding the whitelisting of the Sender ID with Ginota.
Can we use an Alphanumeric sender ID in Singapore?
Is the DR reliable?
Is concatenated SMS supported in Singapore?